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Jump to Main Content Americans for the Arts Arts Action Fund pARTnership Movement Animating Democracy Facebook Twitter LinkedIn Instagram YouTube Americans for the Arts Search form SearchNews Room ARTSblog ArtsU Job Bank Events Store Navigation Advocate Stimulating Local, State, and Federal Advocacy for the Arts Research Action-Oriented Research to Make a Case for the Arts Connect Building Stronger Communities Through the Arts One Person at a Time Lead Forging Strategic Alliances that Propel the Arts Forward as a Solution By Program Offering Programs and Initiatives to Help You in Your Work as an Arts Leader Reports & Data Research Studies & Publications Americans for the Arts Publications Arts & Economic Prosperity 6 Arts & Economic Prosperity 5 Arts Index Arts + Social Impact Explorer 2021 Profile of Art Incubators Business Contributions to the Arts: 2018 Edition Creative Industries National Arts Administration and Policy Publications Database New Community Visions Initiative Monographs Public Opinion Poll Local Arts Agency Profile Research One-Pagers Animating Democracy Animating Democracy History Animating Democracy Contributors Legislation & Policy National Arts Policy Roundtable The National Initiative for Arts & Health Across the Military Legislative Issue Center State Policy Pilot Program Aspen Seminar for Leadership in the Arts Toolkits & Directories Arts Services Directories YouthArts Toolkit pARTnership Movement Toolkits National Cultural Districts Exchange Toolkit Local Arts Rapid Response Kit Networks & Councils Networks Overview Arts Education Network Emerging Leaders Network Local Arts Network Private Sector Network Public Art Network State Arts Action Network United Arts Funds United States Urban Arts Federation Arts and Business Council of New York Services & Training ArtsU - Training & Professional Development About ArtsU Services for Your Organization Tools for Local Arts Advancement Start A Program Promotion & Recognition Awards for Arts Achievement Annual Leadership Awards Public Leadership in the Arts Awards Arts and Business Partnership Awards National Arts Awards Jorge and Darlene Pérez Prize in Public Art & Civic Design Johnson Fellowship for Artists Transforming Communities Strategic Partners Americans for the Arts Professional Member Spotlights Advocacy Partners Arts Education Partners Artists Committee Private Sector Partners Governmental Partners (Public Sector) Leader Spotlights Artist Think Tank Visibility Campaigns Arts. 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By Location Shining the Spotlight on Arts Programs and Advocacy Work in States Across America Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming International Log in Home Arts Marketing Hello Guest | Login Arts Marketing Marketing the arts, engaging audiences, and serving communities We learned a lot through the Strategic Realignment Process and have more to go. As we continue to dive deeper into how we can best serve the field through Equitable Advocacy, we are reviewing all our programming. As a result, NAMP programming will not be moving forward, and we are identifying resources that will continue to support the arts marketing community. The National Arts Marketing Project (NAMP) was created by the Arts & Business Council/Arts & Business Council of New York, and became an Americans for the Arts program in 2005 when the two organizations merged. NAMP has helped arts marketers acquire and implement sophisticated marketing, technology, and entrepreneurial skills to increase earned income through greater audience engagement. Over the years, arts marketing has changed significantly. Social media and e-newsletters are now common tools, marketing staff at nonprofits are larger and more strategic, and other organizations have entered the space to offer training and resources. Throughout the Strategic Realignment Process, we learned that what the arts and culture sector wants most from Americans for the Arts is a focus on research and advocacy. As a result, we are sunsetting NAMP and NAMPC programming in a thoughtful way that ensures relevant resources remain available. You will be able to find that information here as we continue to gather other resources and organizations best filling this need. We’ve experienced many moments of learning, sharing, and growing as we participated in NAMP programming. We are working on a report to document the impact of NAMP and all who participated over the years. If you have stories, feedback, or ways that NAMP programming helped you, your organization, or your community, please share them with us by emailing [email protected] . Thank you to all those who participated in NAMP and NAMPC programming over the years . 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